Thinker English Composition I Colorado Mountain College Glenwood Springs
My First Paper
.Alexandrea
RinehartEnglish Composition-121
Professor Allen
February 21, 2015
Propaganda
Have you ever felt insecure about your looks because of an advertisement or commercial? Maybelline color sensational vivid advertisement shows many different colors of lipstick, and attempts to grad your attention with a beautiful woman. The woman shown in the advertisement implies that the lipstick with make you look gorgeous. The strategy the company used to set up this specific advertisement uses a few different tools of propaganda to attract women to use Maybelline lipstick.
First, the advertisement is an example of a pathos because it uses women’s emotions to persuade them into buying there company’s beauty products. The beautiful woman implies that if women use these lipsticks that they too will look beautiful, and that affects a women’s self-esteem. Every woman I know would like to look and feel beautiful. The advertisement makes them believe that the lipstick will make them look and feel beautiful by saying “Now bright goes gorgeous,” or “Dare to come.” The writing in the advertisement is in bold lettering over the woman face and beauty products. Almost daring you to purchase Maybelline products. The company is making it seem as if women have to reassure themselves by switching over to their beauty products.
Another, strategy this advertisement is using to attract customers is by targeting a selective group. The advertisement is targeting women who do wear makeup. Their targeted audience is most likely younger women in their teens or twenties. A majority of men do not wear makeup, and that is why they are not seem in these types of advertisement. That is why only women are used in these beauty product advertisement, for they are the targeted audience. Also it appeals to women in today’s society because it is difficult to be accepted in a group. Some women believing that the best way to gain approvals is by your appearance.
Furthermore, I could not find a specific tool of propaganda that my advertisement used, but if I had to choose one it would be plain folks appeal. I came to that decision of choosing plain folks appeal because that advertisement does not show what the woman is wearing. The advertisement only shows her face, and by not showing a style of clothing I interpreted that it is stating no social status. This advertisement of Maybelline lipstick stating there is no preference of social status means that anyone could purchase this product. Making the targeted audience believe that you do not have to be wealthy and that they are of equal status to them.
Finally, the layout of the Maybelline lipstick advertisement. Since this is a product mostly for women, and targeted toward them the company used beautiful vibrant color such as the woman in the advertisement lips are orange because that is what draws attention. Also using red, purple, and lavender because that is what colors women admire the most. The meaning of those colors plays a big role as well, like how purple indicates pleasure or wealth. The usage of a completely black background to attract attention to the women and the lipstick. The sizing of the text by enlarging some titles showing what is most important, and what the company would like to get across to the audience. The biggest bold lettering across the advertisement is the company name “MAYBELLINE,” so that it insures the audience will remember the brand. Yet another way is how some of the less important text is oriented around the woman and lipstick to help attract attention to them.
In final analysis the Maybelline lipstick advertisement does a decent job of luring potential customers into buying their product. The company’s use of different tool of propaganda in their advertisement assisted in the process of luring young women to switch over to their product, and to attract attention to their advertisement. I personally would go but Maybelline lipstick due to their vibrant color and use of their advertisement.
Work Cited
“Kenneth Willardt for L’OREAL’S Color Sensational Vivids.” www.stacyspicks.com. Exposure NY. January 13, 2015. Web.
Professor Allen
February 21, 2015
Propaganda
Have you ever felt insecure about your looks because of an advertisement or commercial? Maybelline color sensational vivid advertisement shows many different colors of lipstick, and attempts to grad your attention with a beautiful woman. The woman shown in the advertisement implies that the lipstick with make you look gorgeous. The strategy the company used to set up this specific advertisement uses a few different tools of propaganda to attract women to use Maybelline lipstick.
First, the advertisement is an example of a pathos because it uses women’s emotions to persuade them into buying there company’s beauty products. The beautiful woman implies that if women use these lipsticks that they too will look beautiful, and that affects a women’s self-esteem. Every woman I know would like to look and feel beautiful. The advertisement makes them believe that the lipstick will make them look and feel beautiful by saying “Now bright goes gorgeous,” or “Dare to come.” The writing in the advertisement is in bold lettering over the woman face and beauty products. Almost daring you to purchase Maybelline products. The company is making it seem as if women have to reassure themselves by switching over to their beauty products.
Another, strategy this advertisement is using to attract customers is by targeting a selective group. The advertisement is targeting women who do wear makeup. Their targeted audience is most likely younger women in their teens or twenties. A majority of men do not wear makeup, and that is why they are not seem in these types of advertisement. That is why only women are used in these beauty product advertisement, for they are the targeted audience. Also it appeals to women in today’s society because it is difficult to be accepted in a group. Some women believing that the best way to gain approvals is by your appearance.
Furthermore, I could not find a specific tool of propaganda that my advertisement used, but if I had to choose one it would be plain folks appeal. I came to that decision of choosing plain folks appeal because that advertisement does not show what the woman is wearing. The advertisement only shows her face, and by not showing a style of clothing I interpreted that it is stating no social status. This advertisement of Maybelline lipstick stating there is no preference of social status means that anyone could purchase this product. Making the targeted audience believe that you do not have to be wealthy and that they are of equal status to them.
Finally, the layout of the Maybelline lipstick advertisement. Since this is a product mostly for women, and targeted toward them the company used beautiful vibrant color such as the woman in the advertisement lips are orange because that is what draws attention. Also using red, purple, and lavender because that is what colors women admire the most. The meaning of those colors plays a big role as well, like how purple indicates pleasure or wealth. The usage of a completely black background to attract attention to the women and the lipstick. The sizing of the text by enlarging some titles showing what is most important, and what the company would like to get across to the audience. The biggest bold lettering across the advertisement is the company name “MAYBELLINE,” so that it insures the audience will remember the brand. Yet another way is how some of the less important text is oriented around the woman and lipstick to help attract attention to them.
In final analysis the Maybelline lipstick advertisement does a decent job of luring potential customers into buying their product. The company’s use of different tool of propaganda in their advertisement assisted in the process of luring young women to switch over to their product, and to attract attention to their advertisement. I personally would go but Maybelline lipstick due to their vibrant color and use of their advertisement.
Work Cited
“Kenneth Willardt for L’OREAL’S Color Sensational Vivids.” www.stacyspicks.com. Exposure NY. January 13, 2015. Web.
My Second Paper
Alexandrea Rinehart
Professor Allen
English
19 March 2015
Healthy, Or Not?
Have you ever wondered if what you are putting into your body is actually good for you? Although they bear some similarities, the differences between “The Poor Get Diabetes, The Rich Get Local and Organic” and “Claims Crazy: Which can you believe?” are clear. Everyday people everywhere are getting deprived of rich nutritious foods. When will we start doing more to help with the major health issues that the United States is facing caused by unhealthy food. Many companies put false advertising on their products due to structure/function claims. We need to educate ourselves and start to be more careful when deciding what we are going to eat.
The article, “The Poor Get Diabetes, The Rich Get Local and Organic” shares a lot of information about how hard it can be for low income families to get their hands on local and organic, or even just unprocessed food. Studies have been done to show that low-income families are more likely to get diseases like diabetes. This is due to the lack of nutritious foods that are available to them. In 1989 organic food started to become the new fad and the fastest growing portion of the food industry. All parents at that time wanted to buy local and organic to make sure their children would get the best nutrition they could, sadly this wasn’t an option for low income people or families.
Organic and locally grown food didn’t gain popularity in low income neighborhoods. This is because organic is very expensive, and not readily available to low income families whom live in low income neighborhoods. Most families who would want fresh or organic foods would have to drive to another city to get any. Which to them, wasn’t worth the time or the money. Even though they couldn’t afford it low income families were still very educated on Organic foods.
The Hartford Food System used to interview low-income families to get their point of views on the issue of organic foods. They would say they preferred fresh food, yet it wasn’t readily available or affordable to them where they lived. When they were questioned about organic foods they would often describe it as: “real food”, “fresh”, “natural”, or “healthy”. While processed food was most often described as “toxic”. Thankfully some companies are stepping forward, Like the CSA, who is donating 40 percent of its produce to local, low-income communities.
Much like in the previous article “Claims Crazy: Which can you believe?” talked a lot about the quality of foods. The difference though, is that this article talked more about the labels on foods. Food companies can claim almost anything they want and put it on the label for us all the see as long as they word it a certain way. Although before they can put claims about their product being able to cure or help a disease they have to get it approved through the FDA, they have discovered loop holes. The problem with this is that most consumers cannot tell the difference between an approved claim, or a claim that has been reworded and doesn’t have any scientific back up.
If a claim on the package describes how the product affects the body’s function or structure it does not have to get the FDA’s approval before being printed. Structure-Function Claims used to only show up on supplements until businesses discovered they could use it to their advantage. All a company has to do is put the words, “not evaluated” somewhere on the package to make it legal.
Basically there is a very fine line between real claims and Structure-Function claims. How are you supposed to trust anything you are putting into your body if a company can slap literally anything they want to on a package. How long will it take for people to realize what’s going on with the food industry? The answer is I am not sure. The sooner people take a stand against Structure-Function claims, the sooner the problem is fixed. The sooner the problem is fixed the sooner we don’t have to worry about false advertisement. We are all being tricked into believing things we are consuming have good benefits for our health. What if they really don’t? We have all been paying a premium for high quality products that are supposedly good for us. Have we really been being tricked out of our money?
In conclusion, although rich people have been able to afford organic foods this whole time, it doesn’t mean they have actually been consuming food that is good for them due to Structure-Function Claims. Not all Structure-Function claims are false, but because of the low regulations provided by the FDA it is just as easy, if not easier, to use false claims. People in poor communities haven’t been able to afford local or organic foods for a while now. Price isn’t the only problem though, it’s also availability. If more organic and healthy food was available to low income people at fair prices they would be able to eat food that is as high of quality as the rich people’s food. Thankfully many people, companies, and organizations are starting to take a stand. For example many farmers markets are now starting to accept EBT food stamp benefits as a form of payment. Hopefully the things this is doing and any other companies are also doing will make it so the diabetes rate for low income-people isn’t two to three times higher than the nation average anymore. Over the next couple of years we hope to start to see a drop in disease in The United States as a whole. So next time you’re going to get something to eat think to yourself, “should I really believe what this label says and be putting this stuff into my body?”
Work Cited
Liebman B. "Claims Crazy WHICH CAN YOU BELIVE." Claims Crazy:which Can You Belive. Academic Jounal, 8 Aug. 2003. Web. 30 Mar. 2015.
Winne, Mark. "The Poor Get Diabetes, the Rich Get Local and Organic." Alternet. Beacon Press, 09 Jan. 2008. Web. 23 Mar. 2015.
My resume.
Alexandrea Rinehart
1275 dogwood drive
Rifle, Co 81650
563-508-9705
[email protected]
SUMMARY
I hope to do the best work that I can do in any job I do. I am very motivated, punctual, and persistent. I’m a quick learner. I work well with others and am very motivated and bubbly. My personality will make customers want to come back time and time again just for the service i will provide.
EXPERIENCE
Waitress, Farm Fresh CafeRifle, Colorado -- October 2014-Now
Lifeguard, North Family YMCADavenport, Iowa — 2011-2012
As a lifeguard i had to do many things. I would interact with guests helping them with any needs possible and making their visit pleasant. I would test the water chemicals and temperature. I would also do many cleaning tasks such as; windexing windows, washing the floor, cleaning the sauna and steam room.
Babysitter , IndependantDavenport, Iowa -- 2009-2013
As a baby sitter you do many things such as; cook, nurture, and plan activities. Being a babysitter I have learned to be very patient.
EDUCATION
Yampah Mountain High SchoolNone I am still attending high school.
SKILLS
- Typing, I am a very fast typer
- Social and very easy to get along with
- Punctual, experienced with cleaning and people
- CPR, and first aid certified
REFERENCES
Available upon request.